Gil Friend

Chief Sustainability Officer, City of Palo Alto

Gil Friend—Palo Alto’s first CSO, and founder and Chairman of Natural Logic Inc.—is widely considered a founder of the sustainable business movement. An inaugural member of the Sustainability Hall of Fame (with Ray Anderson, Amory Lovins, Karl Henrik Robert and Bob Willard), he was named “one of the 10 most influential sustainability voices in America” by The Guardian.

Friend has advised leading companies on sustainability as a driver of innovation and business value; developed one of the first “sustainability dashboards” in 1994, and co-designed the ULe 880 sustainable business standard.

He served in the California Governor’s Office, was a founding board member of Institute for Global Communications, and cofounder of the Institute for Local Self-Reliance, and serves on the advisory boards of the Sustainability Accounting Standards Board and Sustainable Brands.

Friends lectures widely on business strategy and sustainability issues is the author of the acclaimed bookThe Truth About Green Business and is a seasoned practitioner of “The Natural Step” environmental management system.